Video/Social Media Specialist (Buffalo Police Department)

Distinguishing Features

• The Video Social/Media Specialist, whose primary goal is to promote the department’s ongoing commitment to transparency and accountability, creates multimedia content to connect with and educate the public about the work of the Buffalo Police Department.  He/she performs professional level work – planning, producing, and coordinating studio, remote, file, live and recorded production.  The incumbent is also responsible for maintaining the department’s message on all social media platforms. The incumbent reports to and receives direction from the Police Commissioner or a designee.

Typical Work Activities

• Oversees all media released by the department.

• Handles pre-production, production, and post-production of digital products, including:

  • Public service announcements

  • Critical incident briefs

  • Recruiting efforts

  • Agency initiatives

  • Community engagement projects

  • Video highlights of specific officers or units

• Maintains and manages social media platforms.

• Conceptualizes, shoots, writes, and edits content for short-term and long-term projects.

• Builds relationships with command staff and district chiefs to identify positive community engagement opportunities.

• Executes deliverables independently while collaborating as part of a team.

• Performs related duties as required.

Full Performance Knowledge, Skills, Abilities, and Personal Characteristics

• Strategic content production experience with a focus on community engagement.

• Proven track record of producing compelling stories on digital and traditional media platforms.

• Knowledge of social media algorithms and best practices.

• Proficiency in Final Cut Pro, Adobe Premiere Pro CC, or equivalent software.

• Physical condition commensurate with the demands of the position.

Minimum Qualifications

• Option A: Bachelor’s or Associate’s Degree in Audio Visual Technology, Communications Equipment Technology, or a closely related field.

• Option B: Bachelor’s or Associate’s Degree (any major) and 2 years of full-time experience with multimedia instructional materials and equipment, including layout, design, operation, demonstration, cataloging, and processing of audio-visual equipment.

• Option C: High School Diploma, GED, or Equivalency and 4 years of full-time experience with multimedia instructional materials and equipment as described above.

• Option D: Equivalent combination of education and experience within the limits of Options A–C.

Special Requirements

• Successful completion of background investigation and fingerprinting prior to appointment.

• May require successful completion of a polygraph examination.

Salary

$78,280

Note: Part-time experience will be pro-rated. Proof of education must be presented at appointment.